The Internet has been the game -- changer in real estate. Be honest: did you ever think -- back in 2005, even -- that more than 80% of all homes sales would begin on the Internet? Well, that day came years ago, yet most of the agent base continues to miss out on Internet sales. This shows why new methods and technologies need to be investigated and considered by any agent serious about succeeding online, because one glaring question remains unanswered: Simply put, how can it be that 80+% of home sales begin online but that 90+% of agents are unhappy with their online marketing results? Part of the reason is that they keep believing old precepts that may have been relevant in the then, but that are long gone, today. Another reason is that they truly don't know what is important today.
Here are few things that are should no longer be the centerpiece of anyone's successful online strategy:
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